Although Jordan was reluctant at first, he finally agreed to Nike's pitch. Since that time, the Jordan brand has taken the world by storm. After partially splitting from Nike and no longer having to include the trademark "swoosh" that made Nike popular, the Jordan brand became one of the top sneakers in the world.
The first Jordan brand sneaker, the Jordan I, was designed specifically to match the colors of the Bulls uniform. The red and black sneaker was very unique. With the patent leather and the red strap, the shoe changed the sneaker style forever, and this was just the beginning.
Normally, basketball sneakers had white, but this did not. Although Jordan was fined every time he wore them, that did not stop him.
It has been 27 years since the first Air Jordan was released and the products the company has been putting out are just as special and unique in their own way.
The Jordan brand models the sneakers after different aspects of Michael Jordan’s life. For example, the Jordan 6's are modeled to resemble a Porsche. Not only are there multiple different styles, there are also many different color variations for each sneaker, but some are better received by the public more than others.
One of the most popular sneakers, the 12s, are made to look like a basketball. The design of this sneaker is a high top style with two colors, the most popular which is obsidian and white. The shoe is almost split in cally with a color on each side that meet up in the middle forming a swirl that resembles the way the basketball is built.
As of late, the Jordan brand has been putting out some very impressive sneakers that have people waiting outside of their local stores for days at a time just to try to buy a pair. Some people may not see the point of waiting for something that goes on your feet, but there is so much more to it. Part of the fun of wearing the Jordan’s is how you got them.
When a new pair is on my feet, it is so much more rewarding to think of the effort it took to buy them. The challenge of getting a pair you have been waiting for, for sometimes months at a time, makes it worth the cost and the wait.
While some pairs are almost impossible to obtain (the Air Yeezy 2s), the people who own the shoe must have the best feeling in the world. The game of basketball and style in general has changed almost completely because of these sneakers. They changed the way people saw sneakers, and this all happened without sacrificing performance and comfort.
The best pair of Jordans has to be the IIs, however. The design of the sneaker is amazing --sporting colors that are divided by layers horizontally and alternating. The sneakers also have a transparent rubber sole that adds a unique look to an already special sneaker. Of course, it also has the jump man logo everyone has come to know. It was modeled after a back pack used for hiking, to show not only is the sneaker design alone better, but the color alterations are some of the most wanted in the world.
The concords are one of, if not the most, known sneakers the Jordan brand has released. They are almost fully white with a stripe of black in the middle of the sneaker. The Space Jams, which are like the concords but the colors are reversed, are also very popular. These were worn by Michael Jordan in his movie, Space Jam, which is where they get the name.
The Breds will be released in late December, right on time for the Christmas season. You can expect me, and some of my friends, to be in line for days a t a time waiting for the red and black version of the Jordan IIs. It is expected to be the most anticipated release of the year.